Diploma in Marketing Analytics

Name: Diploma in Marketing Analytics
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Learn how to use different techniques in marketing analytics and market mix models in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Identify the influence of key marketing concepts in marketing analytics
Explain the utilization of R programming in marketing analytics
Analyze the concept of customer segmentation and target positioning
Identify the marketing mix models in analytics
Explain the recommendation engine and retail analytics
Describe the importance of the customer-churn approach in marketing analytics
Analyze the applications of text mining in marketing analytics
Explain the concept of sentiment analytics and the use of Naive Bayes classifiers for sentiment mining
Identify social network analysis to create connections between people and their business decisions

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